Following the launch of the new wellness services at Laqua by the Sea and Laqua Vineyard, we’ve asked Cinzia Primatesta about the philosophy and evolution of the Laqua Collection wellness areas.
1. How did you first develop the idea of
including wellness areas at the LAQUA properties?
Antonino and I have always aimed to offer our guests unforgettable memories by surrounding them with personalized touches and special experiences.
From the warm reception and thoughtfully designed rooms to the carefully curated culinary journeys, every detail is meticulously planned. Adding small wellness corners to our properties has been the crowning touch to our hospitality project.
Guests can relax their bodies and minds in perfect settings, enjoying a wide selection of tailor-made massages and state-of-the-art treatments. We ensure they feel refreshed and rejuvenated when they leave. As a wellness enthusiast myself, I understand the importance of taking care of one’s body for physical, mental, and spiritual well-being.
2. Where did your passion for the world of wellness come from, and what is your relationship with wellness today?
I have always been connected to the world of meditation and yoga, which I practice regularly to maintain balance within myself.
My love for yoga began when I was 18, around the time of my first significant professional experiences. Yoga positively influenced my concentration and ability to manage emotions during challenging moments at work.
I strongly believe that mental well-being stems from physical well-being and vice versa, and I wanted to bring this knowledge to the LAQUA Collection.
How does the philosophy of the Wellness Areas change from one location to another?
Each location is unique, and the philosophy of each wellness area is intentionally different. The wellness area at Laqua by the Lake on Lake Orta is a hub of innovation and avant-garde treatments, with advanced beauty therapies for body reshaping and detox programs. Its cryosauna cabin, with temperatures from -85 °C to -95 °C, offers multiple psychophysical benefits.
At Laqua Vineyard among the Pisan vineyards, the wellness philosophy embraces intimacy and authenticity, with a Turkish bath, Finnish shower, and massages using essential oils extracted from local plants.
Finally, Laqua by the Sea on the Gulf of Sorrento. Here, relaxation tastes of citrus fruits, seashells, and romance. There are exclusive entrances for couples and regenerating rituals, as well as a Finnish sauna, a Tropical shower with chromotherapy, and a saltwater pool heated to 34 °C. Although Laqua Countryside does not yet have a dedicated wellness area, guests can enjoy yoga, pilates, and training sessions in our serene poolside garden upon request.
Does the territory also influence the choice of products used?
Naturally, the selection of raw materials for our treatments is heavily influenced by the local territory and its products.
At Laqua Vineyard, grape-seed oil from Tuscan vineyards and lavender oils are the main ingredients in our wellness area. Similarly, at Laqua by the Sea, we use shells, coral, and citrus essential oils from the Sorrento Coast in our wellness suite.
We consistently choose natural products to provide guests with rituals and massages suitable for all skin types.
You mentioned rituals and massages. What are the differences?
Massage, a staple in wellness centres, alleviates muscle tension and relaxes the mind through techniques like relaxing, rebalancing, and decontracting.
This year, we’ve decided to enhance our program with rituals—multi-sensory experiences designed to reconnect with the body’s energy points. These rituals offer a profound journey into well-being, encompassing various stages that provide powerful physical and mental benefits.
